Stellar cast of Malaysian personalities put together to inspire Malaysian girls across the nation
Adidas recently announced the return of the #mygirls
campaign, created by women for women that aims to provide inspiration,
support and motivation while celebrating women and their passion for sports. This
year’s campaign captures each ambassador in their home country leading and
inspiring their girls to work together and go #allin for their pursuits.
The adidas #mygirls campaign explores the support,
encouragement and competitive edge that girls give each other to help them
unlock their full potential both in and out of the sporting arena. Sharifah
Sakinah – actress and fitness enthusiast is featured as the Malaysian
Ambassador. She is also backed by adidas #mygirls personalities Atilia
Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a
unique group of Malaysian girls that represent different personalities and age
groups.
“The adidas #mygirls is back this season with an
inspirational brand direction designed to celebrate the special bonds between
girls and how they inspire one another to go ‘all in’. With an authentic,
creative, fresh approach, adidas aims to inspire girls throughout the country
with a campaign that features stories and personalities they can relate to. We
are happy to be supporting our home girls which love life, people, music,
fashion, sports and living healthy with the support from adidas #mygirls –
Sharifah Sakinah, Sazzy Falak, Atilia Haron, Megan Tan and Elfira Loy”, said
Samantha Chan, Brand Manager of adidas Malaysia.
The campaign also featured the adidas Women’s Sports
Performance Fall/Winter 2014 collection which includes the unrivalled energy
BOOST running shoes that comes with a stretch mesh upper, and is popular for
its BOOST cushioning and flexible TORSION® system that provides unparalleled
comfort, support and stability, delivering a unique running experience.
Other products were also featured in the campaign such as
the Clima Training bra and the adidas Techfit tights, which also help make each
workout session as comfortable as possible. Designed with a wide racer back and
cross back straps to provide maximum support and fit, the Clima Training bra is
perfect for medium to high intensity workout sessions such as dancing and
running.
The adidas Techfit training tights are made with the
superior climalite® fabric which sweeps perspiration away from skin. The
techfit™ technology also focuses the muscles' energy to generate maximum
explosive power, acceleration and long-term endurance.
“It’s great to see these amazing and inspiring women
outfitted in some of our exciting new products and witness our latest
innovations come to life,” said David Wong, Head of Marketing at adidas
Malaysia.
Malaysian women across the nation can stand a chance to
bag the awesome adidas Women’s Sports Performance FW14 collection by
participating in a month long Instagram challenge hosted by Sharifah Sakinah
along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy,
Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree
worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping
spree of RM500 each.
The Instagram challenge, which kicks off today, Monday 18th August, is
aimed at engaging Malaysian women in becoming active with adidas and its
girls. Malaysians keen to know more and take on the challenge can follow the
adidas #mygirls on Instagram at the following handles Sharifah Sakinah
(@fitnessakinah), Elfira Loy (@elfiraloy), Atilia Haron (@atiliaharon), Sazzy
Falak (@sazzyfalak) and Megan Tan (@iemegan).
The adidas Women’s Sports Performance FW14 collection is
now available at all adidas Sports Performance Concept Stores in KLCC,
Pavilion, The Gardens, Paradigm Mall and Empire Subang and supporting retail
outlets nationwide.
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