Carlsberg Diamond Idol 2014 (CDI), the
popular talent search competition in East Malaysia proudly presented by
Carlsberg - the most preferred beer brand in Malaysia, returns for its fourth
installment and will be looking to unearth more talented singers from the two
Borneo states.
“Since its inception in 2011, CDI has
generated lots of buzz. The singing competition is aimed at discovering new
talents and providing these budding young singers a platform to be heard and
perform before a panel of internationally renowned professional judges. Our
2012 CDI Champion, Esther Thian, for example, had a good headstart, as she won
the Astro Star Quest Singing Competition in 2013 and went on to compete in Million
Star singing competition in Taiwan. We are once again proud to be presenting
this and to use this as a platform to be closer to our consumers,” said Gary
Tan, Sales Director of Carlsberg Malaysia during the launch of CDI at Kick
Bistro & Fun Pub, Kota Kinabalu.
This year the cash prizes for the
competition are valued at more than RM30,000, including a cash prize of RM12,000
for the Grand Finale champion. There will be four auditions, to be held in Kota
Kinabalu, Sandakan, Miri and Kuching. Participants are to perform two songs,
either in English, Bahasa Melayu or any Chinese dialect. Only 12 participants
from each audition will advance to compete at the respective Area Final.
The top 3 of each Area will advance to
the Grand Finale, which will be held on 2 November 2014. To prepare for the
Grand Finale, they will attend the Diamond Idol Camp at Kota Kinabalu for three
days, where they will be involved in team building activities, dance lessons,
practice sessions for theme songs as well as video shooting. Professor Dr. Fred
Chin will be leading the camp as motivational trainer, whilst Skyler Liew will
be their dance instructor. The camp was first introduced in CDI 2012 with the
aim of grooming and boosting confidence of the grand finalists through a series
of workshops, and had received very good feedback.
This year’s CDI is proud to have a
prominent panel of judges comprising of singer/song writer, Zchen, a local artiste
who has gained fame in Taiwan and Hong Kong; Marsha Milan Londoh, the third
runner-up of Akademi Fantasia Season 3; as well as singer/songwriter and music
producer, Jonathan Tse.
Also present at the launch event were
last year’s CDI Champion, Sylvester Lee and second runner-up, Jacqueline Lau
who entertained the guests for the rest of the evening with two songs each.
For more information on Carlsberg
Diamond Idol 2014, visit www.carlsbergdiamondidol.com.my
or Facebook page at https://www.facebook.com/CarlsbergDiamondIdol.
Carlsberg Brewery Malaysia Berhad was
incorporated in December 1969. Today, it manufactures beer, stout and other
malt related beverages. Sales and
distribution of beer, stout, cider, wines, spirits and other beverages are done
via subsidiaries Carlsberg Marketing Sdn Bhd, Luen Heng F&B Sdn Bhd in
Malaysia, Carlsberg Singapore Pte Ltd and associate company Lion Brewery
(Ceylon) PLC in Sri Lanka.
Carlsberg remains the flagship brand and
is committed to growing its place in the hearts and minds of Malaysian beer
drinkers by staying in tune with the needs and demands of our strong consumer
base.